Louisiana Expands ‘Carrot Initiative’ to Walmart in Baton Rouge, New Orleans, Boosting SNAP Access to Fresh Produce

BATON ROUGE, La. — Louisiana is broadening a program designed to boost access to fresh fruits and vegetables for residents receiving public food assistance, now including Walmart stores in Baton Rouge and New Orleans.

Under the Supplemental Nutrition Assistance Program (SNAP), enrollees can earn up to $25 extra each month when purchasing fresh produce at participating Walmart locations. The incentive gives recipients 30 cents back for every dollar spent on fruits and vegetables, with the additional funds automatically added to their SNAP accounts and usable at any SNAP-authorized retailer.

The expansion adds East Baton Rouge and Orleans parishes to the program, joining 11 other parishes, including Ascension, Calcasieu, Jackson, Lafayette, LaSalle, Sabine, Tangipahoa, Terrebonne, Rapides, Webster, and West Carroll…

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