A fast-casual Tex-Mex restaurant that serves $6 tacos 24 hours a day, 6 days a week, sounds like the ideal business to place near a college campus. Baton Rouge gets to put this concept to the test with new counter-service eatery Fuego Tortilla Grill now open near LSU.
Fuego’s first location opened in College Station, Texas, in 2010. The brand would go on to open 3 more locations in Texas and have 12 years of success before being purchased by investment and portfolio company Uncommon Brands in 2023.
The newest location has its grand opening at 805 West Lee Dr. in Baton Rouge on Tuesday, March 3, making this the seventh addition to the chain. Garrett Mills, CEO of Uncommon Brands, attributes the restaurant’s success to a combination of convenience and quality…