Southern University is stepping into a media model that has long been reserved for its in-state counterpart. WBRZ-TV announced that it will become the official television station of Southern University Athletics. Creating a partnership with the HBCU that mirrors its established relationship with LSU.
The announcement came during Southern’s annual Jag-A-Thon, where WBRZ CFO Ralph Bender framed the move as both a business decision and a community investment.
“There are two major universities in this town,” Bender said. “We want to be a two-cat sponsor.”
A Familiar Model—Now Extended to an HBCU
For years, WBRZ has served as a key media partner for LSU Athletics, the Official News Station, and a primary affiliate of the LSU Sports Television Network…