A shopper’s browsing history, social media activity, or personal profile should not determine the price they pay for groceries. That’s the principle behind a new law signed by Seattle Mayor Katie Wilson this morning.
Approved by the Seattle City Council on Sept. 22, the Fair and Transparent Pricing policy aims to prevent large grocery retailers from using sensitive personal information to charge different customers different prices. Seattle describes the measure as the nation’s first city-led policy of its kind.
“People have been clear: they don’t want their data fed into algorithms that decide how much they pay at the grocery store,” Wilson said. “Everyone deserves transparent pricing and equal treatment, not hidden systems that charge some shoppers more than others.”…