When Joe and Craig started their daily commute from Tacoma to Seattle a few years ago, they never imagined they’d become viral sensations. Like most of us slogging through the daily crawl on Interstate 5 (I-5), their primary goals were simple: Survive the traffic and arrive at work somewhat sane.
But after months of witnessing drivers engrossed in phones, tablets, and even full-on movies, the pair decided enough was enough. One morning, Joe turned to Craig and said, “You know, our friends wouldn’t believe half the things we see unless they saw it themselves. Maybe we should start filming this.”
Initially, it was a joke…