The Brief
- Nordstrom’s iconic Pine Street Santa display is gone this year as the flagship store moves all Santa experiences indoors.
- The shift ends a downtown Seattle holiday tradition dating back to Nordstrom’s 1998 move into the historic Frederick & Nelson building.
- Santa photos, parades and a new multi-floor holiday installation will now take place entirely inside the flagship starting Nov. 28.
SEATTLE – A beloved piece of downtown Seattle’s holiday season will look different this year: the iconic Nordstrom Santa will no longer appear in the Pine Street window, ending a decades-long tradition tied to the city’s retail history.
The change comes as Nordstrom launches a new slate of indoor holiday events for 2025, shifting Santa photos and celebrations deeper inside its flagship store.
Keep reading to learn more about the changes coming to Nordstrom this holiday season.
A holiday tradition with deep Seattle roots
The backstory:…