There are businesses that feel engineered, and then there are businesses that feel inevitable — like they were waiting quietly for the right moment to exist. Miss Semi Sweet, the greater Seattle area’s new pop-up cookie obsession, firmly falls into the second category.
At first glance, it’s easy to get swept up by the cookies themselves: thick, over-the-top, indulgent creations that are ripe for social media adoration. These aren’t grab-and-go cookies. They’re the kind you warm up, cut into, and eat slowly with a fork, discovering gooey centers and surprise fillings along the way.
Miss Semi Sweet is the creation of Morgan Bradley and Cher Myers. Bradley is a former figure skating coach who spent more than a decade coaching before she broke her ankle last year — requiring metal hardware and ending her skating career. She found herself at a crossroads.
The answer, it turns out, had been waiting in her past…