15 Costco Kirkland Brand Grocery Deals Better Than Name Brand To Try This January

Grocery costs are on the rise. According to the U.S. Department of Agriculture, food prices are projected to rise by 2.7% in 2026. And that means you’re searching for creative ways to stay on budget this January.

We’ve got you covered with one of the best Costco shopping hacks of the new year. Instead of wasting money on a fancy label, swap brand-name groceries for the warehouse club’s private label Kirkland Signature line.

Not sure which generics deserve a spot in your cart? From a sophisticated salmon entree to cozy, comforting tortilla soup, here are our 15 favorites…

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