Sea-Tac’s “S-E-A” rebrand isn’t landing well with some locals

Seattle area residents flooded our inboxes with reactions to the airport’s push to use “SEA” as its preferred shorthand instead of Sea-Tac, with many seeing the new nickname as a snub to Tacoma.

The big picture: Many locals see the airport’s yearslong rebranding effort as dropping part of its identity — and they’re not taking kindly to it…

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