Dulce Rivera, CEO of Mi Pueblo Supermarket, has always been one to speak candidly and confidently. “… I was like 15 or 16 and I was in the store (Mi Pueblo) and the manager at the time was in the produce section and I was just talking to him. We were just making conversation and he asked me what I would like to do when I grow up and I told him ‘I would love to run the business.’ He looked at me and he said, ‘I don’t think this is an industry for women’ and I told him I feel differently. I remember telling my dad and he encouraged me. He said I could be whatever I want. I have the potential to do whatever I can,” said Riveria.