Sierra, a popular national outdoor apparel and equipment retailer, is opening its first location in Alabama at Hoover’s Riverchase Crossings Shopping Center next to Trader Joe’s on Saturday, March 28.
The grand opening for the 22,000-square-foot store — whose parent company TJX Companies owns T.J. Maxx, Marshalls and HomeGoods — will begin at 8AM.
Festivities will include:
- Ribbon cutting ceremony
- Sierra product giveaways
- Activities to find gift cards hidden throughout the store
- $10,000 donation to a local charity
“We are excited to bring Sierra to the amazing Hoover community and are thrilled to expand our footprint to the state of Alabama. We believe being active can look different for everyone. At Sierra, we celebrate the many ways people move in their everyday lives — from outdoor adventures to daily routines.”…