The ‘Salt Life’ store in Boca Raton, FL, Sept. 27, 2024. (Photo: Boca Daily News)
The Salt Life clothing brand, which skyrocketed to national stature after being founded in Jacksonville in 2003, will close all of its retail stores, including one in Boca Raton and others in Palm Beach County and the local area.
Salt Life operates its local store in Mizner Park. It is one of more than two dozen closing nationwide.
The coastal and fishing-themed clothing brand was sold at auction Sept. 16 for $$38.74 million after declaring bankruptcy. Its new owner, Iconix International, plans to shift the company’s focus to digital sales and wholesale operations.
The ‘Salt Life’ store in Boca Raton, FL, Sept. 27, 2024. (Photo: Boca Daily News)
“An organized wind-down of many operational functions will take place over the course of the next few months to aid in the transition, including the closure of the Salt Life retail locations and the sale of inventory from distribution center,” said the consulting firm Hillco, in a statement.