In a surprising turn for the beauty industry, SBLA Beauty—renowned for its award-winning non-invasive anti-aging devices—is now facing Chapter 11 bankruptcy. Founded in 2018 by serial entrepreneur Randi Shinder, the Boca Raton-based brand quickly gained traction with its innovative products, including the celebrated Eye Lift Wand and Neck, Chin, & Jawline Sculpting Wand. Despite its popularity and a loyal customer base, the company now finds itself in financial distress, owing between $1 million and $10 million in debt.
A Rapid Rise and Sudden Decline
SBLA Beauty burst onto the market with a promise to deliver scientifically backed skincare solutions that offer real, visible results without the need for invasive procedures. Shinder, who had previously made a mark in the beauty world with ventures like Fusion Beauty—known for the groundbreaking lip plumper “LipFusion”—envisioned SBLA as the next frontier in at-home cosmetic treatments. The brand quickly built its reputation on innovation and efficacy, even as it garnered multiple accolades for its products.…