Florida Renters Renewing Leases Get Sticker Shock as New Leases Drop, But Renewals Go Sky-High

Landlords Hold the Upper Hand in Lease Renewals, Leaving Renters to Navigate a Deflating Market. Landlords are slashing entry prices to attract renters, but once you’re in, the game changes.

Fla. News Network — Florida’s rental market is attracting attention as a result of a drop in lease prices for new tenants. But renewals show a different picture. Property owners across the state are following a rare balancing tactic: offering attractive rates in order to secure new residents, yet also counting on those very renters to stick through the renewals, even if rents rise. The reason for doing so is that moving is not only bothersome but also enormously expensive.

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