Boca Raton jewelry store’s ‘aquarium’ sparks viral debate over marketing tactics

BOCA RATON, Fla. — A jewelry store in Boca Raton is garnering viral attention, but not for its gold and diamonds. Instead, the focus is on its unusual attraction: an aquarium inside the business.

Dubbed “The Boca Aquarium” online, the store has found itself at the center of controversy following a negative review from a local mother, sparking a debate over whether the jewelry store is misleading customers or simply savvy in its marketing strategy.

Kaurie-Raye Durham was in search of indoor activities to enjoy with her 1 and 3-year-old children when she stumbled upon The Boca Aquarium online…

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