The South Florida Fair is turning this weekend’s coldest temperatures into a creative promotion, offering free admission on Sunday to anyone who shows up wearing shorts, even if they’re layered over pants or leggings.
The incentive is designed to boost attendance on the fair’s final day, Feb. 1, when chilly weather might otherwise keep families at home. Fair organizers say they’re expecting some memorable fashion statements as visitors get creative with the dress code.
“If Polar Bear Club members can jump into the icy water in the middle of winter, surely South Floridians can throw on a pair of shorts over their pants and call it a day,” Matt Wallsmith, president and CEO of the South Florida Fair said…