Throughout Boise’s hot summer days, a steady stream of people take the bus into Barber Park, queueing up to rent their tubes or rafts and then float down the river to Ann Morrison Park. Many assume that the city of Boise or Ada County is behind the hot-weather activity.
But those rental and bus services, under the name Boise River Raft & Tube, are run by Boise River Runners, LLC, a private company helmed by Idaho developer Bill Truax.
And business is booming — the venture made over $1 million each year in gross sales from 2023 to 2025, according to an analysis of public records. Truax declined to comment on the company’s revenues, citing pending litigation…