In the early days of the Coronavirus, a lockdown on many businesses created a backlash from people who thought the government had overstepped its bounds. One of those who defied the orders was Middleton Fitness. Four years later, I decided to revisit the gym to see how the experience affected the business, its owner, and its clientele.
- Jonathan Eldridge is owner of Middleton Fitness that refused to stay locked down during the early days of Coronavirus.
- Today, he says his principled stand has created a loyal clientele.
- Eldridge says he wasn’t interested in making a political statement as much as meeting the needs of his clientele.
(Below is a transcript from the broadcast story)
About four years ago, Coronavirus was turning the world upside down. There were mandates to stay at home and close down business.
It’s a time Johnathan Eldredge would probably rather forget.
“It was a super messy time. Am I going to jail, or what’s going to happen, or what’s going on, we just had a baby and we were trying to buy a house and that fell through because of all that was going on and it was just a mess,” said Eldredge.