‘There is a story behind this:’ Owner of new wig shop seeks to build women up during hair loss

Losing hair can be an emotional and scary transition many people go through in their lifetimes. One Boise woman is hoping to bring some happiness and fun into the process. For Ysabel Bilbao, wigs have always been part of her life. Her mom Liz was an avid wig and topper wearer for many years due to male-patterned baldness. Bilbao said her mother wore wigs confidently and never hesitated to rip them off when someone complimented her hair to show them it was a wig. When Bilbao began to fight thinning hair herself, she started wearing toppers too and eventually took up wigs.

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