The Boise City Council voted Tuesday to designate the beloved “Betty the Washerwoman” sign on the Boise Bench as a local historic landmark – solidifying the 1950s-era animatronic’s place in the city’s cultural landscape.
Betty, originally built as a metal mechanical sign for the Econowash Maytag Laundry around 1959, sits along Vista Avenue and has long been associated with mid-century growth on the Bench. City staff said the sign reflects a period of post-World War II development, roadside advertising, and neighborhood identity that helped define the corridor.
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