When it comes to radio, Boise’s top dog actually is a bull.
OK, usually is a bull. For years, 101.9 FM The Bull has been the area’s most consistent ratings force. But the country-music powerhouse fell out of the top slot in the fall 2025 Nielsen ratings, which just hit the streets.
Boise’s new No. 1 radio station? My 102.7, which happens to have the same owner as The Bull: Nampa-based Iliad Media Group. With a 6.4 share, My 102.7 and its hot adult contemporary format finished atop all listeners 12 and older (12+) between 6 a.m. and midnight. That’s what we call the “bragging rights” category of the Nielsens, which measure listener share twice a year in this market…