Since 1991, a treasure trove of vintage denim has been tucked away into a quiet storefront on Broadway Street in Boise. That small shop, Junkyard Jeans, received widespread attention after the New York Times named them one of “The 50 Best Clothing Stores in America” in November 2025.
After the article’s release, Junkyard Jeans (located just four-minutes from Boise State’s campus by car) saw a $10,000 increase in monthly sales.
“It was very humbling for this article [to] come out, and for us to be picked in the top 50,” Owner Eric Schrader said.
While the media attention was exciting for the team, Schrader is used to living in the spotlight. From working with A-list celebrity clients to starring in a documentary about American denim, Schrader has seen it all…