Boston “cash mobs” pop up to support struggling stores

Weeks after a burglary at a Dorchester restaurant, a local entrepreneur is responding with a “cash mob.”

  • The shopping event is the latest effort to support small Boston-based businesses in this economy.

Why it matters: Drives to support small businesses are nothing new, but they’ve taken on new meaning post-pandemic and under the Trump administration, with some reconsidering whether to shop at big box stores that supported the president’s agenda.

The big picture: While boycotts against companies that abandoned diversity, equity and inclusion initiatives continue, some shoppers and entrepreneurs have mobilized by supporting small, independent retailers, especially Black-, Latino- and Asian-owned companies.

Catch up quick: Mum Mich, a Caribbean restaurant on Bowdoin Street, was robbed earlier this month, one of the owners said in a TikTok video.

  • The robbers shattered the restaurant’s front door and left a mess inside.

Enter Christy Felix, founder of the online business directory The Hustle List.

  • Felix, a Boston native and entrepreneur, issued a call to the platform’s social media followers over the weekend: Show up to “mob” Mum Mich on Feb. 21, (aka, spend money there).
  • This time, she’s enlisted the help of Boston City Councilor Ruthzee Louijeune.

What they’re saying: “We need to be putting our dollars into local thrift shops rather than going to these big box stores, and we do need to put money back into our own communities,” Felix tells Axios…

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