The community bulletin board at Sweetwater in Natick center was as flyer-filled as ever. Pitches for tutors competed for space with spring clean-up services and school play showtime listings.
Lauren Pfeifer scans the board, looking for a sweet spot—big enough to tack up her brochure, open enough so she’s not foiling someone else’s promotional efforts. The board’s usage commandments number but one—thou shalt not obscure thy neighbor’s posting. She’s found her space. Up go a couple brochures for Untethered, the medical assist women always knew they needed, but didn’t know existed.
Here’s what I learned over a cup of coffee with a nurse on a mission. According to Lauren—Natick mom, 3rd-generation nurse, and entrepreneur—7 out of 10 women don’t realize they can bring their own gown to the hospital and medical appointments. Comfortable gowns. Good-looking gowns. Gowns that fit and make sense…