Deion Sanders can sell tickets, move television numbers, and turn a September press conference into a clip before lunch. None of that does much good when Colorado is sitting at 2-2.
So when Sanders was asked about the Buffaloes losing some of their television juice, Coach Prime made his priorities pretty clear. Nielsen can worry about Nielsen while he worries about getting Colorado back in the win column.
Deion Sanders Has Zero Interest in Winning the Ratings Battle
“Man, we ain’t playing for no durn TV ratings. That’s on y’all,” Sanders said. “We don’t care about no TV ratings.”
The question did not come out of nowhere. Colorado became appointment television almost overnight when Sanders took over for the 2023 season, but the audience has cooled in the years since…