Deion Sanders was already a cultural icon who is credited with inventing NFL swag, but he’s reinventing himself these days. The Colorado Buffaloes coach blessed certain members of the shoe culture with the “Magic Box” this week. Nothing new for Sanders to do, except this one was special.
The unreleased Nike Diamond Turf 3 sneakers that will hit retailers this summer. Coach Prime’s signature shoe that changed football cleats and training shoes forever. When you are one of the ranking and founding fathers of a culture, it only seems logical to bless the younger generation with such an iconic gift.
Sanders, by way of Nike, sent out the first wave of boxes, outfitting the usual suspects. It started with the Sanders family and those in-house at CU. Deion “Bucky” Sanders Jr was first to receive a pair. Followed by the Buffs QB and youngest son, Shedeur Sanders. Shilo Sanders should have his after recovering from surgery and before joining the rest of the Sanders tribe at the NFL Honors in Las Vegas. Colorado’s two-way phenom Travis Hunter got to unbox a pair as well.