When the Colorado Buffaloes faced BYU in the 2024 Valero Alamo Bowl, the game not only captivated fans on the field but also made history off it. A staggering 8.0 million viewers tuned in to watch BYU defeat Colorado 36-14 , making it the most-watched non-CFP/New Year’s Six bowl game since the 2020 Citrus Bowl between Alabama and Michigan.
Record-Breaking Viewership
The 2024 Alamo Bowl shattered records as the most-watched game in the event’s 32-year history. Previously, the top spot belonged to the 2010 matchup between Michigan State and Texas Tech, which drew just over 7.8 million viewers. This year’s game surpassed it, solidifying the Buffaloes’ status as a major draw under head coach Deion Sanders, even in defeat.
A Testament to Coach Prime’s Influence
Colorado’s resurgence under Deion Sanders has sparked unprecedented national interest. Despite the loss, the Buffaloes’ presence helped the Alamo Bowl achieve a viewership milestone not seen in years. The buzz surrounding Sanders’ program has extended beyond football fans, drawing casual viewers to marquee matchups and bowl games alike.