With millions of videos on various social media platforms, it can be difficult to stick out, let alone reach millions, yet the Denver Zoo Conservation Alliance has found a way to do just that. Over the last several years, the digital content team at the zoo has worked very hard to take all that happens at the zoo and present it in a new light.
“The way that we do animal care is always evolving, the way we think about conservation is evolving, so the way that we communicate it should also evolve,” said Erica Haase, Digital Content Manager.
Countless videos posted by the team in Denver have gone viral, reaching millions and millions of viewers.
“There is so much that happens behind the scenes, and we get to tell, we would love to share with every single person, and that is why social media is such a powerful tool,” said Dailyn Sounder, the Digital Content Coordinator…