Boulder entrepreneur Ty Haney is back with Outdoor Voices, the athleisure company she founded in 2013, Inc. reports.
Why it matters: Her return follows a trend of female founders rejoining the brands they started.
Driving the news: Haney left Outdoor Voices in 2020, but she told Inc., that she returned last August, shortly after New York City-based private equity firm Consortium Brand Partners acquired it.
- Meanwhile, Haney has founded two other startups: Joggy Energy, a plant-based sparkling energy drink, and a brand loyalty rewards platform called Try Your Best that raised $11 million in Series A funding.
What she is saying: “We’ve always been good at zigging when people zag and offering a fresh take,” Haney told Inc., regarding her plans to grow Outdoor Voices. “I’m excited to reactivate our original customer, but also introduce this doing things philosophy to a younger Gen-Z audience.”…