- Giant Group USA is moving HQ from California to Colorado.
- Boulder’s outdoor culture aligns with Giant’s growth plans.
- Rider and retailer support will remain consistent during move.
Giant Group USA is packing up its long-time California base and heading for higher elevation. The largest bike brand in the world is moving to Boulder, Colorado from its current location in Newbury Park.
The transition starts early next year, with most staff expected to be in Boulder by fall. Giant says this shift is all about getting into the heart of America’s cycling culture.
In a statement spotted by SBG, Giant said it’s in the final stages of securing an office near downtown Boulder. It’s exactly where you’d expect a bike brand to plant its flag…