Giant Group USA — the U.S. arm of the world’s largest bicycle manufacturer — has announced it will relocate its headquarters from Newbury Park, California, to Boulder, Colorado, beginning early this year, with most staff expected to be settled in by late summer or early fall 2026.
The move is part of a strategic shift to position Giant closer to one of North America’s most active cycling and outdoor hubs. Company leadership highlighted Boulder’s robust cycling infrastructure, outdoor culture, and deep industry network as key reasons for the relocation.
“Boulder offers a unique combination of community, terrain, and industry partnership opportunities that align perfectly with Giant’s mission and business vision,” said Chris Lai, Operations General Manager for Giant USA…