As restaurant prices seem to rise, this Italian spot in Louisville chooses transparency

When we last featured Parma Trattoria in July, the focus was on its steady presence in Louisville—a neighborhood Italian restaurant that’s quietly built a loyal following since opening in 2012. Since then, owner Emilio Perna Ruggiero says the exposure helped reinforce something he’s always believed in: trust between a restaurant and its guests matters more than trends.

In recent months, Emilio has been thinking a lot about the growing list of extra fees that diners are seeing added to restaurant checks everywhere—from service charges to kitchen surcharges to administrative add-ons. At Parma Trattoria, his stance is clear and intentional: guests should pay for their meal and leave a real tip—nothing more, nothing hidden.

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