Although he kept much of his early health journey tightly under wraps, once he was cured, Deion Sanders made a deliberate choice to share his story publicly. He did so with the intention of spreading awareness and encouraging others, especially men, to take their health seriously. His only message to people is: “Get checked out.” That approach was carried into action recently, when the Colorado head coach partnered with UCHealth for an initiative focused on early detection.
Attendees walked away with free biometric screenings that could genuinely save lives. These screenings measure critical health markers like blood pressure, cholesterol, glucose levels, and body composition. It gave participants a real snapshot of where their health stands.
Coach Prime addressed attendees from the stage, stressing that getting checked isn’t a sign of weakness. “You have to take care of the product. You’re the product,” Sanders told the crowd. “If you can’t take care of you, it ain’t gonna be no other thing. Every time you look in the mirror, say, ‘It’s my time. It’s my moment. Not to hide anymore, not to be afraid to talk about cancer, to talk about that fight.’”…