Big events and new businesses fuel Pearl Street momentum

With a new leader and a pair of marquee events on the horizon, downtown Boulder is betting that national attention can help reenergize the Pearl Street Mall and reset its post-pandemic trajectory.

Why it matters: As one of the city’s most recognizable landmarks and a major economic engine, a thriving downtown is key to Boulder’s ambition of becoming a regional destination for visitors, workers and businesses.

Driving the news: Tami Door stepped in as interim CEO of the nonprofit Downtown Boulder Partnership (DBP) in December, bringing with her nearly two decades of experience running the Downtown Denver Partnership along with consulting work for cities, chambers of commerce and downtown organizations nationwide…

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