Cracker Barrel unveils new logo after nearly 50 years

SARASOTA, Fla. (WWSB) – Cracker Barrel Old Country Store is getting a fresh look for the first time in nearly half a century.

Since 1977, the company’s trademark logo has shown a man sitting beside a barrel. That familiar image is gone.

This week, Cracker Barrel revealed a new design that focuses on a modernized typeface. The restaurant chain says it’s keeping its signature gold and brown color palette, even as the logo shifts to a cleaner style.

The refresh isn’t stopping there. Country music star Jordan Davis appears in a new commercial tied to the rollout…

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