BLOOM (TAMPA) – The west coast of Florida is still reeling from last year’s back-to-back hurricanes, and while the storms have long passed, their aftermath continues to weigh heavily on the small businesses that give these beach towns their heart and soul. Many owners are still struggling to rebuild as tourism dollars—once the lifeline of these communities—have slowed to a trickle.
Now, a new movement is taking shape: a mission to Love Bomb local businesses, rallying residents and visitors alike to lift them back up with intentional support.
One business owner who knows this struggle firsthand is Liz Calver, owner of Betty Shop on St. Pete Beach. Liz joined Gayle Guyardo, host of the globally syndicated health and wellness show Bloom, to share her journey of resilience and reinvention…