St. Regis resort’s arched sign on pier causes dispute with town

An Instagram-worthy arch installed on a private Gulf pier violates Longboat Key town code, and hotel and town leaders are in discussions to determine whether it will stay or go.

Town leaders initially requested St. Regis Longboat Key Resort to remove the sign when they learned about it in August.

With no sign permit applied for before installation, the town did not approve the sign, and Planning and Zoning Director Allen Parsons said the arch breaks multiple parts of the sign code…

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