Somewhere between my third wrong turn and a parking spot that barely fit my car, I stumbled onto a line of people snaking out the door of a place with no sign, no social media page, and absolutely no explanation for why everyone looked so happy.
That got my attention fast.
New Jersey is packed with restaurants that have never run a single ad, never boosted a post, never handed out a coupon, yet somehow their tables are full before the doors even open…