Why a Skier Designed Goose’s New Madison Square Gardens Concert Poster

It’s Chris Benchetler’s world, and we’re just living in it. That’s what it feels like, at least.

The iconic skier, artist, filmmaker, and designer of the ever-popular Atomic Bent line of skis is already well-known for his deep connection and collaboration with The Grateful Dead.

One of Benchetler’s paintings even appeared during a Dead & Company performance at the Sphere in Las Vegas last year.

Benchetler recently revealed that he collaborated with another, younger, but almost equally beloved jam band, Goose, by designing the concert poster for two upcoming shows at Madison Square Garden in New York City…

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