Judging by the response, the campaign is earning the company very few friends among New Yorkers. Subway riders have been vandalizing and peeling the ads down since the campaign started last week.
And the company’s CEO, Avi Schiffmann, says he did it on purpose.
“I know people in New York hate AI, and things like AI companionship and wearables, probably more than anywhere else in the country,” he told Adweek. “So I bought more ads than anyone has ever done with a lot of white space so that they would socially comment on the topic.”…