You’ll want to get to Herald Square soon: TJ Maxx is opening a roughly 40,000–45,000 square-foot store in the former Gap space at Herald Towers, marking its first new New York City location in more than a decade. Bargain hunters are already lining up because the store promises big discounts, a huge selection, and a central Midtown spot that makes value shopping impossible to ignore.
This post will walk through what the new Herald Square location looks like, why Midtown retail is buzzing again, and how the arrival could shift traffic and deals across the neighborhood. Expect practical details about the space, what shoppers can actually find on opening day, and what this says about the wider comeback of Manhattan shopping.
Details on the New TJ Maxx Store in Herald Square
The new TJ Maxx will occupy a large two-level retail space at Herald Towers near 34th Street and Sixth Avenue, offering bargain-focused merchandise across apparel, home goods, and seasonal items. The build-out, layout, and opening schedule aim to make the store a convenient off-price destination for Midtown shoppers and commuters.
Opening Timeline and Key Dates
Construction crews moved into the Herald Towers space late 2025 after JEMB Realty finalized the lease, and fit-out work proceeded through winter 2026. TJ Maxx confirmed a public grand opening on Friday, February 13, 2026, with soft-opening activity and staff training in the days prior.
The retailer targeted a weekday launch to catch both weekday commuters and weekend tourists. Local reporting describes this as TJ Maxx’s first new New York City store in more than a decade, marking a notable expansion for the discount retailer in Manhattan. Expect street-level access on 34th Street with additional entry points from the building lobby.
Store Size and Layout
TJ Maxx will occupy roughly 40,000–45,000 square feet spread over two floors inside Herald Towers, converting a former hotel/apartment footprint into retail space. The main entrance faces 34th Street and Sixth Avenue, providing direct foot-traffic access from Herald Square transit hubs…