With over 600,000 views and likes, her bank account looked completely different afterwards but Kearsley said she doesn’t want to experience that again.
Jatee Kearsley, owner of Je T’aime Patisserie in Brooklyn, admitted to never wanting to go viral again, claiming it saved her business but at the expense of her mental health, Business Insider reports.
She reminisced about a time in April 2024 when she didn’t know how her bakery, offering a “Black girl twist” on French pastries in the Bed-Stuy neighborhood, was going to survive with only $2,000 left in her bank account. After making the admission to members of her bible study group, things changed shortly after. Her bakery went viral after being featured on a social media platform called Righteous Eats that celebrates New York City-based restaurants…