If you have a good memory of the late 90s and television ads back then, one of the standouts of the era was Chili’s infamous “Baby Back Ribs” commercial. It was catchy and drove a fair share of people to the restaurant just to taste them.
However, since the 90s, the restaurant chain has made sure consumers know they’re more than ribs, and now their new menu items put them squarely in the chicken sandwich craze, competing against fast food chains like McDonald’s, Chick-fil-A, Popeyes, Wendy’s, and more. And I, for one, am actually excited to try Chili’s latest offerings.
Chili’s Introduces Six New Chicken Sandwiches and They’re Big
Chili’s is introducing a line of six flavors of chicken sandwiches called the “Big Crispy.” According to a study, “the average Big Crispy filet was over 80% bigger than the average McCrispy breaded filet.” George Felix, Chili’s Chief Marketing Officer, said of the new menu items:
“Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can’t be found in the drive-thru. Now, we’re setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal. This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love.”…