BUFFALO, N.Y. (WKBW) — Western New York families are joining a nationwide trend of starting back-to-school shopping earlier this year, as parents look for ways to manage rising costs and find the best deals for their children.
As your voice in the community, we are connecting with local parents and educators to bring you practical advice on how to navigate this year’s back-to-school shopping season while staying within budget.
The National Retail Federation reports that more than two-thirds of shoppers have already begun purchasing school supplies, a record high compared to 55% at this time last year. Many consumers cite concerns about potential price increases as their motivation for shopping early.
According to Capital One, the average household budgeted nearly $875 for back-to-school shopping last year. However, a new survey indicates parents plan to spend about 7% less per child than they did in 2024…