HAMBURG, N.Y. (WKBW) — With shoppers expected to spend about $1 trillion between November 1 and December 31, according to the National Retail Federation, small business owners are hoping to capture some of that spending in the final days before Christmas.
According to the ICSC, data shows that almost 90% of holiday shoppers spend their money in the two weeks before Christmas, but a majority of that money goes to big-box stores and online retailers. Small businesses say they need community support now more than ever.
Inside Expressions Floral and Gift Shop in Hamburg, you’ll find Jeanne Heckmiller, a small business owner who’s been part of the community for more than four decades…