The grocery chain’s use of invasive technology goes well beyond the use of facial recognition software. The company’s privacy policies say it tracks customers when they pull into the parking lot, as they peruse store aisles and eventually check out. Privacy advocates and a growing number of elected officials are expressing concerns.
The Wegmans on Amherst Street in North Buffalo. Photo by J. Dale Shoemaker.
The word is out: Wegmans Food Markets is snooping on its customers.
The Rochester-based grocery chain isn’t just using facial recognition technology in some of its stores — a practice which has generated controversy following a report by The Gothamist on its use in New York City. Investigative Post has found that Wegmans is tracking and collecting data on customers from the moment they enter the parking lot to the moment they check out. The company won’t say whether it’s using facial recognition technology in any of its stores in Western New York…