New: Dough, Drafts, and Daily Pasta: Frankie Primo’s Spins Off an Italian Market

If your love language is the sound of a crackling pizza crust and the glugging of wine, the latest spin-off from Frankie Primo’s is about to become your new obsession.

After creating a gelateria a couple of years ago, Jay Manno, the visionary behind Frankie Primo’s +39, has spun off another “+39” concept in the form of Forno e Mercato, an Italian café and market. Located on Sheridan Drive in Williamsville, Forno e Mercato is the ideal stop for grab-and-go bites, Italian goods, or a treat-yo-self boozy lunch.

Jay recently told us that he’d been cooking up this concept for over more than a decade when he got the chance to move into the former Walter’s Bakery space…

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