Floral & Flannel Has Outgrown Etsy — Now It’s One of Williamsville’s Cutest Boutiques

This article is a paid promotion sponsored by an SOB advertiser and designed to share valuable info with our readers.

You know those stores where you walk in for one thing and end up wanting to redecorate your entire life? Yeah, that’s Floral & Flannel.

This new shop in Williamsville is full of cute clothes, fun gifts, bath and beauty products, and cozy home decor. Oh, and a Buffalo collection, because obviously. (Not to mention baby outfits that are almost too adorable to handle.)

It’s the kind of place that feels fun the second you walk in. Go with friends to make an outing of it — or text them immediately after visiting for the lowdown. Because how could you not after visiting a store that sells “Hot Girl Summer” laundry soap?

What makes the whole thing even cooler is that Floral & Flannel actually started as an Etsy shop. After building a huge online following, the owners decided it was time for a brick-and-mortar space. Now, people can shop the collection IRL — and we’re so glad they took the plunge. Because half the fun is wandering around in person, discovering little treasures.

Hunting for a gift for your mom friends or for a mom-to-be in your life? The baby section is dangerously adorable. It’s filled with trendy little outfits that make you wish babies stayed tiny forever. And Mamas, don’t forget that it’s important to treat yo’self too. (That means picking up that luxurious scented candle — guilt free.)

Whether you’re grabbing your girlfriends for a self-care day or just doing some spring shopping, this spot deserves a save in your maps app. So make a plan to stop in ASAP and see what the hype is about for yourself. We promise you won’t regret it…

Story continues

TRENDING NOW

LATEST LOCAL NEWS