The Campus Retrenchment: Wendy’s and Pizza Hut
Perhaps the most notable shift for Indiana residents is the retreat of fast-food icons from high-traffic campus and suburban areas.
…
- Wendy’s “Project Fresh”: As part of its plan to shutter up to 360 locations nationwide in the first half of 2026, Wendy’s has begun trimming its Indiana footprint. A high-profile closure in West Lafayette signals a major move away from high-overhead campus locations. The brand is targeting “legacy” units that cannot be easily retrofitted with their new high-tech “Global Next Gen” designs.
- Pizza Hut’s “Hut Forward” Strategy: The iconic “Red Roof” era is…