A hospitality company looking to launch a brand of motorsports-themed luxury hotels is eyeing Carmel for its $189 million flagship location.
Veloce Hotels are designed to be a destination landmark, rather than just a place to stay, according to founder and CEO Jennifer Stormes.
“I have long described Carmel as the ‘Monaco of the Midwest’ due to its commitment to world-class infrastructure and high-prestige programming,” Stormes said. “We are currently seeking premium dirt that aligns with the city’s vision for the U.S.-31/Meridian corridor. While we are in active site-selection and negotiations, we are keeping the specific location confidential out of respect for our municipal partners and the planning process.”…